Have a Great International Student Program? Get People to Notice It
Presented By: Teresa Lostroh, International Orientation Coordinator, University of Nebraska-Lincoln
Date and time: January 30, 2017 1:00 pm - 2:00 pm CST / 2:00 pm - 3:00 pm EST
Everybody, everywhere within your institution has something great to promote – so how can you generate buzz for your programs among all the noise?
A few strategic moves can help your programs stand out. By pitching the right stories to the media, using University Communications as your ally, and making key partnerships with other groups or departments to widen your audience, you can make sure your programs gain notoriety. Join us for this webinar as we discuss specific steps you can take to spread your message and ensure it’s heard by your students, your colleagues, and the press.
Participants will learn to:
- Review steps for writing story pitches that will pique the interest of media outlets – you don’t need University Communications to do it for you!
- Learn how to work with University Communications effectively when you do need them
- Understand the benefits of positive media coverage
- See concrete examples of how the presenters have used internal and external media coverage to generate attention and growth for their programs
- Examine how strategic intracampus partnerships and relationships can increase program participation and visibility
About the Presenter: Teresa Lostroh, International Orientation Coordinator, University of Nebraska-Lincoln
Teresa Lostroh is the International Orientation Coordinator for New Student Enrollment at the University of Nebraska-Lincoln. She has been with NSE for two years. In that time, she has launched multiple new programs to serve UNL’s growing international population. Such new programs include "Dinner in an American Home" program, through which faculty and staff hosted 160 international students in their homes for dinner; a trips program to provide safe, cost-effective travel for international students in and near Nebraska; the International Welcome Team (a paid staff of 25 student leaders who greet and assist new international students in their first six weeks at UNL); and large-scale engagement programs such as the Nebraska Rodeo Experience (which introduced 100 international students and their families to Nebraska agriculture and rodeo). Throughout all of this, Teresa has used her background in journalism to gain positive media coverage for NSE programs in a variety of print and broadcast outlets