NODA Name Change
Thursday, March 28, 2013
Dear NODA Members,
It is my privilege to share some exciting news!
Upon recommendation from several task forces,
research of other associations, and input from membership and other key
constituents, the NODA Board of Directors voted to adopt a name change
for the Association. In order to preserve brand recognition, the
Association will retain "NODA” as a pseudo-acronym but will now be known
as the "Association for Orientation, Transition, and Retention in
inclusive community of practice that seeks to be the premier association
for orientation, transition, and retention professionals, it is
important that the name of the Association more accurately reflect the
Association’s entire mission and purpose, and more accurately describe
its membership. The previous name of the Association – National
Orientation Directors Association – has served us well over the years
but now too narrowly describes the Association’s mission and purpose,
and especially its membership. In particular,
membership of the Association expands beyond the United States, making
the word "National” inaccurate. NODA currently has an international
reach in membership.
scope of the association is broader than orientation. More accurately,
the mission and purpose of the Association is to address orientation,
transition, and retention.
membership of the Association includes more than directors of
orientation programs, including undergraduate students, graduate
students, coordinators, and various mid- and senior-level professionals.
name reflects the Association’s membership and purpose and moves us
towards our strategic goal of being recognized as the leading voice and
authority related to the orientation, transition and retention of
next several months we will engage in a marketing plan to broadly share
our new name with internal and external constituents. We look forward
to your involvement in these efforts and appreciate your continued input
and support through this process.
Cynthia L. Hernandez, Ph.D.
President, NODA – Association for Orientation, Transition, and Retention in Higher Education