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Rebranding Questions
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As you know, the Association recently changed the name from the National Orientation Directors Association to NODA - Association for Orientation, Transition and Retention in Higher Education. We are excited about the name change and are working with a marketing firm to develop a new brand for the Association.

We would like to hear from you as we create a new look for NODA.

Please do not copy from Microsoft Word and paste into this form.



What single benefit will your customer experience with your product or service? make sure you promise only one compelling thing, preferably something your competitors can't offer.
What is the most credible reason why your customers can believe your promise? Your reason why should be directly related to the promise you are making
What personality do you want to project? Consider work style, ethics, relationships, etc.
What's the single point you want your audience to walk away with?
What are the critical key ideas that the creative should convey? How will your audience benefit from what you're selling?
Words or combinations of words that describe what the creative should represent.
Initial thoughts on colors, graphic treatment, shapes and icons, conceptual ideas, etc.

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