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News & Press: Association News

NODA Announces New Logo

Friday, September 6, 2013   (0 Comments)
Posted by: Laura Daugherty
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Dear NODA Members,

Once again, it is my privilege to share some exciting news!

On behalf of the NODA Board of Directors and the Association staff, I am proud to announce the launch of the new Association logo as part of the ongoing evolution of our Association’s brand.

Last March, the NODA Board of Directors voted to adopt a name change for the Association, and we became NODA - Association for Orientation, Transition, and Retention in Higher Education. This new name reflects the Association’s membership and purpose, which moves us towards our strategic goal of being recognized as the leading voice and authority related to the orientation, transition and retention of college students. After adoption of the name change, it was the perfect time to evaluate our Association’s brand/ logo to ensure it was aligned with who we are and where we are going. We began the process by soliciting member input on what NODA means to you. This information was passed along to a small taskforce, comprised of NODA members and staff, who worked with a professional design company to shape drafts of new logos. Finally, recommendations were presented to the Board of Directors for discussion and vote.

The new logo embodies the Association’s essence and future direction. The icon artistically captures the trio of the Association—orientation, transition, and retention. The spectrum of colors blend and interact to represent the diverse and vibrant community that is higher education. Finally, the pseudo-acronym "noda” stands firmly in place tying back to the previous two NODA logos. Below are different representations of the new logo, which you will start seeing in Association publications and marketing material:

The task in the upcoming months will be to update all of our websites, publications, and other accouterments with the new logo. Additionally, we will release a new style guide that will assist volunteers who are seeking to use the new logo. We realize that incorporating a new logo is a process that can involve many steps and take some time, so we will finalize it gradually.

It is with you in mind that we are excited to unveil our new, fresh visual identity in an effort to further strengthen our position as the leading voice in orientation, transition, and retention in higher education.


Cynthia L. Hernandez, Ph.D.
NODA President

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