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The mission of NODA is to provide education, leadership, and professional development in the fields of college student orientation, transition, and retention.

Core Purpose 
To create a community of practice that defines and enriches the fields of orientation, transition, and retention.


Core Beliefs and Values

  • We are an inclusive community of practitioners and scholars; building, fostering and sharing an environment that promotes connections of people and ideas for peer-to-peer learning.   
  • We value learning and innovation through the research, acquisition, formation and dissemination of scholarly knowledge, and the sharing of new and emerging best practices.   
  • We value diversity of ideas, institutions, and individuals. We practice integrity and model ethical behavior through adherence to professional standards.   
  • We take pride in the history and future of our services, programs, and resources.   
  • We practice leadership; providing opportunities for professional growth and development both on institutional campuses and within the Association.

NODA History
NODA was chartered in 1976 (originally as National Orientation Directors Association) and continues the tradition of orientation, transition, and retention professionals who have met annually for over 40 years. In 2013, in order to better reflect the membership, NODA Board of Directors changed the association name to NODA – Association for Orientation, Transition, and Retention in Higher Education. Today, NODA is an international association comprised of professional administrators, students, faculty, and related organizations. The Association strives to attract a pluralistic membership and leadership, which endeavors to facilitate the professional development of its members. NODA is further dedicated to inter-association cooperation, the advancement of professional and ethical standards, and the production of scholarly works. Learn more about NODA's history.

Strategic Plan
Over the past year, the Board of Directors engaged in a strategic planning process that culminated with a strategic plan that will provide intentional direction and long term vision for the NODA. At the center of the plan are six goals designed to make NODA the premier association dedicated to the fields of orientation, transition, and retention.The board has identified the following two objectives with associated strategies as the starting point.

Improve the quality of educational and professional development through:    
  • conducting a membership needs assessment;   
  • enhancing educational session available at the NODA Annual Conference;   
  • engaging faculty;   
  • establishing access to all educational initiatives; and   
  • developing topic specific institutes.

Establish a research agenda that responds to the inquiries of the profession by:     
  • funding new research;   
  • partnering with other associations on research initiatives; and   
  • improving accessibility of data by cataloging the JCOT and Databank.

The strategic plan is designed to guide the Association over the next few years and will be revisited annually to assess the progress of the Association to determine the priorities for the following year.

Click here for the updated version of the NODA Strategic Long Range Plan

Statement on Non-Discrimination
NODA declares a policy of equal opportunity and non-discrimination in the provision of services to the membership and the public. In recognition of responsibility to the membership, NODA reaffirms its policy of fair and equal treatment in all practices to all persons regardless of race, color, age, marital status, sex, gender identity and/or gender expression, religion, national origin, ancestry, sexual/affectional orientation, disability, or veteran status. NODA complies with all applicable federal, provincial, and state regulations regarding affirmative action and non-discriminatory practices.

Official NODA Documents
1.866.521.NODA (6632) | 1200 S Washington Ave, Suite 215, Minneapolis, MN 55415